Bras N Things celebrates the multi-faceted personalities of women in new brand platform

Bras N Things is celebrating the many facets of a woman’s personality with its new campaign and brand platform ‘I am many things’.

The brand’s national marketing manager, Natalie Chalmers, told Mumbrella that the new platform arose as Bras N Things studied the way its consumer had evolved over 30 years in market.

“Consumers are becoming a little more savvy in terms of their shopping and they’re also wanting to really connect with a brand and associate themselves with that brand,” Chalmers said.