Bravehearts launches national campaign to help parents recognise grooming behaviour
A new national campaign from Bravehearts and partners – Engine Group, Unltd, Change PR and Wavemaker – aims to educate parents and caregivers on recognising the warning signs of grooming and prevent child sexual abuse.
The announcement:
This campaign is horrific.
It takes too long to realise that this isn’t about abuse from other children, but from adults to children. It gives the complete opposite message. Great idea to get a kid to play an abuser.
Second off, the OOH of two children with the old mans hand holding the little girl is totally inappropriate, and once again makes it look like a child is committing this abuse.
With this subject matter, there is no room for a grey area about what you’re saying. Not only is this campaign poorly executed, it’s downright dangerous messaging.
Use your funds better, Braveheart.