Breakfast, Bikers, Puberty Blues, Johnny Young and Assange to Channel Ten in 2012

Channel Ten has announced a string of new, locally-produced programs for 2011 and 2012.

Looking to capture a youth market, chief programming officer David Mott said, “We are firmly focused on dominating in 18-49.”

Local light programming includes the much rumoured morning show to compete with Today and Sunrise. Simply called Breakfast, the program will be c0-hosted by 7PM Project‘s Andrew Rochford. “Breakfast radio has taught me a great deal about how people want to start their day,” said Rochford. “They want the facts, but they want them in a light and entertaining way.” The show will run from 6am to 9am followed by a one hour news bulliten before The Circle begins at 11am.

Young Talent Time, the ’80s favourite that launched Danni Minogue, Tina Arena and Debbie Byrne will return in 2012. Co-produced by the show’s original creator, Johnny Young, it will be hosted by Rob Mills with a restructured, contemporary format.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.