Breaking the silos: Why every PR agency needs an ex-journo

The best PR professionals don’t just tell stories – they sense them. They spot narratives that slice through the noise, secure high-impact coverage, and reach audiences at the right time. And when it comes to crafting authentic content that gets attention, few bring more to the table than an ex-journalist.

As newsrooms shrink and traditional media landscapes evolve, the once-rigid line between journalism and PR has blurred. Increasingly, reporters are making the transition, not as a leap to the so-called “dark side,” but a natural evolution of their skills. Far from a career move to be frowned upon, it’s a strategic advantage.

Here’s why hiring ex-journos isn’t just a nice-to-have but an essential move for forward-thinking PR agencies.