Brisbane radio ratings: Nova loses top breakfast spot to Hit105
Nova has lost its breakfast crown in Brisbane, after its morning show featuring Ash Bradnam, Kip Wightman and David ‘Luttsy’ Lutteral suffered a 1.9 percentage point fall from last survey.
In the first GfK radio ratings survey of the year, the top breakfast spot was taken by Hit105’s morning radio show with Abby Coleman, Stav Davidson and Matty Acton, which increased by 1.5 percentage points to a 12.4% share.
The trio’s ratings haven’t been dampened by ex-co host Osher Gunsberg’s exit, which was announced back in October.
This is akin to measuring the best losers as it looks like they’re all on a downward trajectory. This would be more meaningful aggregated and then compared against emerging media platforms such as Spotify, YouTube etc. Radio market share is legacy metric and is only relative to the total audience exposure; 100% of nothing is still nothing.
Utter BS.
Interesting that 4BC ‘Talk Radio’ has slipped to a rating of
5.9…….seventh out of the 12 stations…with all sessions
except ‘weekend” down from the previous Survey.
The takeover of the key breakfast and morning sessions
by 2GB Shock Jocks Alan Jones and Ray Hadley seems
to have failed.
Not as big a fail as you would like. Talkback is always just a limited audience. I’d be more concerned about the once great MMM who have sold out to the NRL and continue to be a below average radio station with untapped potential.