British Council shifts to animation for Realise Your Dream campaign

The British Council has handed a brief to Boccalatte to run creative for its Realise Your Dream campaign. The appointment will see the organisation move away from photography towards animation to promote the program, which is designed to give Australian creatives a career kick-start in the UK.

In early development work not yet approved by the client, Boccalatte is drawing on British iconography such as the chip, Britain’s most famous contribution to world cuisine.

Boccalatte is working with animator Doug Bayne and illustrator Trudy Cooper, who have worked on ABC’s Chaser and Catalyst and 2JJJ TV.