Broadcast-centric sports betting ad rules don’t address the full issue, warns Nine boss

July 6, 2018 11:27

Australia’s regulation of sports betting advertising risks putting too much emphasis on broadcasters and not enough on other marketing channels, warned Nine Entertainment director of regulatory affairs Clare Gill at Mumbrella’s Sports Marketing Summit.

“One of the issues we have in TV is that it’s subject to the Broadcast Services Act, which makes broadcast an easy regulated platform and a target,” Gill said.

Nine’s Clare Gill with Sportsbet’s Paul Bittar

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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