Broadcasters brace for budget cuts as ad ban looms on live sport

April 20, 2017 10:58

Australia’s free-to-air and subscription TV broadcasters are already framing new budgets based on the possibility of a ban on gambling ads during live sport being announced as early as next week.

Broadcasters are bracing for a budget hit if ad ban is brought in

After years of debate surrounding the growing number of betting ads in live sports events, sources in the gambling industry told Mumbrella they expect a move to be made in coming days ahead of the federal budget.

The Australian reported that the proposal will be taken to cabinet next week.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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3 COMMENTS

David Hague 20 Apr 17

Bring it on I say. They are a pain in the A!

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Marc 20 Apr 17

Gambling ads will be the smoking ads of our generation.

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Chris Gulland 20 Apr 17

It is such a shame that the broadcasters and their so-called self-regulation are so out of touch with Community standards on the promotion of gambling. Bring on the legislation

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