ABC’s Scott: Broadcasters must invest in event TV to maintain eyeballs

Tim Burrowes

January 29, 2010 2:32

Event television will be key to driving viewers to their living rooms as media consumption on a multitude of new devices continues to eat into traditional appointment viewing, according to ABC managing director Mark Scott.

In comments made during Viocorp’s Future of Television webcast, Scott said one of the key challenges for broadcasters will be how to keep their proposition compelling.

“A focus on news and a focus on live sports will be very important in the ability for broadcasters to create events that you have to watch tonight then be able to have a conversation about tomorrow,” Scott said.

Along with premium events, he added there will be increasing demand among audiences to have archival material readily available to them.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

2 COMMENTS

Nathan Bush 29 Jan 10

YouTube winning the rights to the IPL is a great step forward in improving access to event TV. Let’s hope they get the rights to the Australian Open soon, I would love to see some live tennis in the summer.

User ID not verified.

Ian Gardiner, Viocorp 29 Jan 10

Good synopsis, Tim.
The full event is live now – direct link here (registration required – sorry):
http://vioca.st/futuretv

User ID not verified.