Broadcasters unite for development of media briefing portal

Commercial broadcasters Foxtel/MCN, Network Ten, Nine and Seven West Media have united to develop a media briefing portal, which will allow agencies and advertisers to easily buy television inventory.

The four broadcasters are working with Accenture’s IBB Consulting, to offer streamlined fixed placement and automated TV spot trading that allows buyers to log in and brief broadcasters on campaigns.

ThinkTV and the major broadcasters are hoping to making buying television easier

ThinkTV’s shareholders have previously made their own investments in automating trading platforms, namely Nine’s 9Galaxy, Seven’s Code7 and Landmark. The proposed portal will be connected to these systems, allowing buyers to avoid repetition through standardisation of the process.