Broadsheet strengthens team with new senior appointments
At Broadsheet, Gemma Crisp has been appointed as head of audience growth. Meanwhile, Christina Voss has become the company’s new commercial director.
The announcement:
Broadsheet, Australia’s go-to culture guide, is excited to announce two key leadership appointments, reinforcing their commitment to innovation, commercial excellence, and audience growth. Christina Voss has been promoted to commercial director, and Gemma Crisp joins as head of audience growth. These changes reflect Broadsheet’s ongoing investment in leadership and their vision for the future.
Christina Voss promoted to commercial director
After more than seven years with Broadsheet, Christina (Chrissy) Voss has been promoted to commercial director. Chrissy has held senior commercial roles, including national sales director and, most recently, national studio & strategy director. In her new role, she will oversee Sales, Studio, Design, and Marketing, reporting directly to managing director Sian Whitaker.
Whitaker said: “I couldn’t be more thrilled about the future of our business. Chrissy has been instrumental in our success over the years, and I’m delighted to see her continue to grow her career at Broadsheet. With her solid experience across every part of our Commercial operations and a huge passion for the brand and our partners, she is the perfect person to help drive our next phase of growth.”
Christina Voss said: “After taking on various leadership roles within the Commercial team and stepping away for a while to have children, I’m now excited and ready for the next phase of my career. I couldn’t be more thrilled to take on the challenge of Commercial Director.
Over the past seven years at Broadsheet, I’ve witnessed significant growth, and I truly believe we are now in the strongest position we’ve ever been for continued success. I’m looking forward to working with the team and our partners to build on that momentum and drive new opportunities.”
Gemma Crisp joins as head of audience growth
Broadsheet also welcomes Gemma Crisp as head of audience growth. Gemma joins the leadership team after returning from London, where she held senior audience growth roles at Stylist UK and Hearst UK. She will oversee social, video, and newsletter teams, focusing on expanding Broadsheet’s audience and deepening engagement across all platforms. Her role will involve close collaboration with Editorial and Commercial leads to shape content and distribution strategies.
Gemma will report to editorial director Katya Wachtel, who recently returned from parental leave.
Wachtel said: “I am thrilled to welcome Gemma as Broadsheet’s first head of audience growth. She brings a wealth of experience in building and engaging online audiences, and, importantly, a keen editorial mindset and passion for quality media. As we pursue our ambitious next phase of growth, Gemma’s expertise, leadership, and savvy will be invaluable.”
Gemma Crisp said: “Having admired Broadsheet from afar for years, it was at the top of my career wish list when I returned to Australia after more than a decade in the UK. Joining the brand is a huge professional highlight and I can’t wait to work with the social, video and newsletter teams – as well as the wider company – to deliver growth and engagement across all channels during an incredibly exciting time for the publisher.”
Source: Broadsheet
