Brown-Forman signs VML Commerce as below-the-line agency

Brown-Forman, owner of alcoholic brands including Jack Daniel’s and El Jimador, has appointed VML Commerce as its integrated below-the-line agency of record following a competitive pitch process.

VML Commerce, WPP’s creative commerce company, will be responsible for delivering end-to-end solutions for Brown Forman’s key retail on on-premise partners – including promotions, shopper marketing, localised creative work and channel strategy.