Buddy Telco launches first TVC, introduces brand mascot to Australians

December 2, 2024 9:53

Aussie Broadband’s digital first telco, Buddy Telco, has launched its first TVC, introducing the brand and its mascot – Buddy the dog.

Conceptualised by Thinkerbell Melbourne, the campaign shows Buddy as a reliable best friend – ensuring seamless playback of videos, fast downloads, and reliable service.

The telco launched in July this year, designed to give Australians a simple, seamless digital-first experience. Users are able to manage everything through the app, website, and live chat, with services offered using automation and machine learning.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.