Budget cuts could hasten decline of print advertising revenue, publishers are warned

Karin Upton Baker and Danny Bass at yesterday’s Publish conferebnce

Publishers have been warned that constantly cutting budgets could damage the quality of their titles and ultimately see advertising revenues sink even quicker.

The managing director of Hermes Australia, Karin Upton Baker, said the declining quality of magazines, as publications look to scale back costs, is a growing concern for the luxury brand.

Speaking at the Publish conference in Sydney yesterday, Baker acknowledged that while publishers must invest in digital platforms, she warned them to look after their print business or suffer the consequences.