Budget Direct aliens focus on safety in spot promoting online discounts

Budget Direct is promoting its “smarter online discounts” with a spot which sees alien Zeek explaining to Zia why their car is now orange.

The animated spot sees aliens Zeek and Zia chatting outside their home where Zeek is polishing the car when Zia asks why it is orange which Zeek replies “Data shows that orange cars are very safe”. Zia replies, “well I guess it’s a cute colour” to which Zeek exclaims, “great! The house is next”.