Budget Direct takes on Braveheart in campaign to ‘save Australians’ from overspending

A new-world Braveheart has taken place in the latest Budget Direct commercial, with special detectives Sarge and Jac leading an army of 1,500 employees into the battle to save Australians money on their insurance.

The campaign celebrates Budget Direct’s 20th Anniversary, and is a departure from the brand’s previous supernatural-themed adverts.

Mounted on horseback, Sarge and Jac declare that with 3m Australians signed up, there is now 22m for the army to continue to fight for.

One employee, Karen, is so enthused by the speech she charges forth ahead of her colleagues.