Budget launches new campaign, ‘taking the hassle out of car hire’
Avis Budget Group has launched a new campaign for Budget, with the aim of communicating the simplicity of renting a vehicle with the company.
The campaign comes via Host/Havas, featuring a couple on holiday who stumble across a leprechaun at the end of the rainbow, with the couple enjoying the fruits of their holiday, rather than wasting time in a car rental office.
