Budget night doesn’t have to be a nightmare for PRs and journos
Budget night. These two small words induce a sense of utter panic for many journalists and PR professionals – but they don’t need to, writes Filtered Media’s PR executive Rosie Scott.
At a recent Meet the Media event I attended, one of the panelists described the annual federal budget announcement as the journalistic equivalent of Christmas.
It’s a flawed analogy I’ll admit, but one that I’m willing to work with for the sake of this article. After all, who doesn’t want to envisage the nation’s journalists as a group of giddy children in a state of lockdown while they await a visit from a Santa-esque Scott Morrison with visions of tax-cuts dancing in their heads?
Rosie gets paid for this advice!
Nice read! Look forward to more reads by Rose Scott! 😀