Buff bogan elves the story of a SuperCheap Christmas as heavy duty toys rule

November 27, 2015 10:39

If there was any doubt whatsoever that SuperCheap Auto is a brand that knows where its market is, then its Christmas ad featuring grimey, buff, bogan elves will lay that completely to rest.

These are the elves that make toys for boys, as one of Santa’s helpers recounts the story of how he finished up on the tool kit assembly line.

Wistfully recalling how Santa had asked him to make a billycart with flames on the side, the overachieving elf assembled a flame-throwing monster that left a nearby Christmas tree in ashes and smile a mile wide on the face of the kid.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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