Building unbreakable client relationships starts with realising it’s personal
Following their presentation at SAGE, William and Sangeeta Leach remind agencies that the key to a great client relationship is giving value, giving your best, and giving a shit.
It isn’t business. It’s personal.
Forget what you’ve seen in the movies – it’s always personal.
Contrary to expectations, it isn’t the current work you do that will build unbreakable bonds with clients. It isn’t pricing and it certainly isn’t just delivering to a scope of work. You need to build a relationship in the same way you build any relationship, through generosity, care and thoughtfulness.
Relationships in business are simple, you are the product regardless of your business people will buy you
What if your client is just an awful person? Any tips for dealing with the perpetually ungrateful and downright rude?
Yes John, use us here at Aprais…..We specialise in solving the type of problem you appear to be experiencing & many other issues across relationships every day….. successfully so for over 20 + years now. Feel free to call anytime 0410316515.