Bulla creates ice-cream tubs which turn into buckets in bid to reduce waste
Bulla has made a campaign to promote its new ice-cream tubs which double as buckets for children in a bid to reduce landfill.
The limited edition buckets, called ‘Bulla Fun Tub’, was created by Publicis Worldwide.
Bulla created the new tubs following research which found that Australians produce 3m tonnes of plastic each year, with only 12% being recycled.
Brilliant! Should be ongoing.
My garage has heaps of them full of all sorts of odds-and-ends.
Well done.
Pity they didn’t go one step further and make the fun tub out of recycled plastic
The solution to the problem is to not use plastic, and they are still using plastic. They should be using an alternative material to package their ice cream. Other ice cream brands use card. Seems like a gimmick to me.