Bulla looking to fill ‘agency gap’ after parting ways with Grey Melbourne
Bulla Dairy Foods has parted ways with its creative agency Grey Melbourne, Mumbrella can reveal.
The company has been without a formal creative agency arrangement since February. Nick Hickford, Bulla’s GM of sales, marketing and innovation, who joined the company in April, told Mumbrella he is looking to fill the “agency gap” in the near future.
Hickford joined the dairy company after two years as CEO of independent agency Wilson Everard Advertising.
“My view is that Grey Melbourne has been a great agency over the years,” Hickford said. “Coming from the agency side myself, I got to work with and against Luke Waldren and his team from time to time and found them very impressive.
