Bulldogs’ fairytale win delivers more than three million viewers for Seven

October 2, 2016 11:49

The fairytale finish to the 2016 AFL Grand Final for the Western Bulldogs also proved a fairytale finish for the Seven Network after more than three million viewers tuned in to make the clash with the Sydney Swans the most watched Grand Final in a decade.

Delivering the match its highest audience since 2006, a total of 3.039m watched the thrilling contest that see-sawed throughout before the Bulldogs finally took control late in the final term.

The broadcast added a further 81,000 viewers for the emotional post match presentations.

Seven’s broadcast dominated the day, with not a single AFL-related session drawing an audience of fewer than 1m.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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