Bundaberg Brewed drinks celebrates ‘old school dads’ in Father’s Day campaign
Ahead of Father’s Day Bundaberg Brewed Drinks has launched a dedicated video tribute to the ‘Old School Dads’.
Created by BCM, the campaign pays homage to the dads of the ’70s and ’80s and recalls the days when dads didn’t do the after school pick-up or help with homework, didn’t need GPS or didn’t stand for an BS.
It ends with the tagline ‘Here’s to the old school dads, this old school brews for you’.
Magnum PI inspired theme much?
Although the retro thing’s about as tired and dull as the flash mob, I though this was pretty good.
Nice – and very reminiscent of L&P’s ‘Stubbies’ ad from 2006
(L&P is an iconic Kiwi soft drink also with retro / kitsch brand associations)
https://www.youtube.com/watch?v=G7rHZpwuWds