Bundy kicks off $20m summer spend with new Lazy Bear ad

September 26, 2016 1:02

Bundaberg Rum has kicked off its pledge to spend $20m to push a lighter, fresher range of pre-mix drinks with its first ad for Bundaberg Rum Lazy Bear.

https://www.youtube.com/watch?v=QwFweC2QqLw&feature=youtu.be

The campaign moves on from the bumbling ship builders who have featured in the master brand ad for the past year to focus on four blokes in hammocks on a beach.

Swinging like a Newton’s Cradle the men use physics to grab Lazy Bear bottles from an esky in a nearby tree.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Creative Type 27 Sep 16

Feels like Bundy is returning to its brand roots… albeit neo-classic boganism. Which begs the question, just how big of a failure was the push to make Bundy an upmarket drink the past 5 years?

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Dianne 1 Oct 17

Your missing the point it’s the bear e erroneous wants to see and drink

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