News

Bupa launches new brand platform via Thinkerbell

Lauren McNamara

October 10, 2023 10:41

Healthcare provider and insurer Bupa has launched a new brand platform, uniting its various offerings, via Thinkerbell.

The platform, ‘Healthcaring’, aims to showcase its portfolio of health insurance, optical, dental and aged care, and bring them all together under one suite.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Alexandra Silk Bupa Campaign Jim Ingram Thinkerbell

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