Bupa launches search for new CMO as John Moore moves to UK

Insurance giant Bupa has started the search for a new marketing leader after John Moore, who has guided the business for three years, was promoted to a new role in the UK.

John Moore will lead Bupa’s digital-first strategy from the UK

Moore has overseen the transition of the brand from a pure health insurance business in the minds of consumers, to a health and lifestyle brand with Bupa creating its own customer experience touch-points.

Moore’s move comes as the brand undertakes a total review of its creative and media suppliers, potentially with a view to consolidating its services.