F.Y.I.

Bupa’s FoodSwitch app hits number one in app store

January 24, 2012 4:56

Health organisation Bupa’s new app FoodSwitch, to help shoppers make healthier food choices in supermarkets, has reached what it claims is the number one app in the iTunes store within 24 hours. Porter Novelli is behind the media relations campaign.

The announcement:

PR campaign drives free app to top of the charts

Bupa’s FoodSwitch reaches number one in App Store within 24 hours

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3 COMMENTS

Truth please 30 Jan 12

This app is not number one in the app store. Can Porter Novelli reissue a press release that clarifies this fact.

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PN 31 Jan 12

Hi there ‘Truth please’,

FoodSwitch reached Number 1 in free apps in the Apple App Store within 24 hours of launch, with over 26,000 downloads in the first 24 hours and over 75,000 in the first five days.

While FoodSwitch is no longer number 1 in the app store, it was a great achievement for it to reach this height in such a short space of time supported by only media relations and social media. Foodswitch is currently number 2 in free apps in the Health & Fitness category and is continuing to generate great feedback.

Thanks,
Porter Novelli

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Deesal 2 Feb 12

When will the Android version be released please?

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