Burger chain Carl’s Jr appoints Dig&Fish as creative agency of record

October 3, 2018 4:27

Dig&Fish has won the creative account for the burger chain

Burger chain Carl’s Jr has appointed Dig&Fish as its creative agency of record in Australia.

Two years after its opening in Australia, Carl’s Jr has engaged Dig&Fish as part of its ambition to open 300 restaurants across the country.

Dig&Fish has won the creative account for the burger chain

Ned Lyerly, CKE international president, said in a statement: “We have an ambitious growth plan in Australia and through our authentic, creative work with Dig&Fish, the Carl’s Jr. team is excited and confident that we’ll reach these goals, amplify our brand and have some fun along the way.

“It’s vital for us to work with agencies that align with our ambition, strategic thinking and ability to be innovative, and we believe that Dig&Fish is the right partner to help our growth strategy in Australia.”

Angie Bradbury, founder and managing director at Dig&Fish, added: “We are absolutely thrilled to be partnering with Carl’s Jr. and bringing our expertise and creativity to this incredible brand as it expands in Australia.”