Burson-Marsteller forms alliance with digital PR agency

Tim Burrowes

February 25, 2010 9:10

PR agency Burson-Marsteller Australia has formed an alliance with Melbourne-based digital PR firm, Icon.pr, as part of its plans to broaden its digital offering and grow its Victorian business.

Brian West

As part of the deal, the two firms will maintain their identities, but will work together on new business initiatives.

Launched 18 months ago and part of parent company Icon.Inc, Icon.pr specialises in social media, online communications and interactive marketing. Its clients include Nu Energy, FleetPartners, Heat Group, Football Federation Australia, ANZ and Lifestyle Communities.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.