Burson-Marsteller wins Yoplait and Lung Foundation PR accounts

Tim Burrowes

February 3, 2009 2:28

PR agency Burson-Marstellar has picked up National Food brands Baby Yoplait and Petit Miam, along with more work for The Australian Lung Foundation.

The Sydney-based agency will be covering media relations, strategic planning and stakeholder outreach for Baby Yoplait and Petit Miam. The foods are baby and toddler-targeted yoghurt and fromage frais snacks.

And The Australian Lung Foundation has given B-M an extended remit to cover its entire communications program.

The WPP agency’s client list also includes LG, Beam Gloabl Spirits and Wine, Accenture, SAP and HP . Late last year it also picked up MCM Entertainment, the Australian Defence Simulation Office and accounting and finance recruitment firm Robert Half.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.