Bush fires given a voice as JWT creative aims to strike fear into nonchalant homeowners

Bush fires have been personalised and portrayed as deliberate home-wreckers in a new awareness campaign from the NSW Rural Fire Service, J Walter Thompson and GPY&R Sydney.

A series of TVCs has been created each highlighting the speed, danger and unpredictability of bush fires, while pre-roll, print executions, digital banners and radio spots will also feature.