Business bank Tyro appoints Bench for its programmatic marketing

Sydney agency Bench has been hired by Australian business-only bank Tyro to manage its programmatic media.

Tyro recently revealed a new brand identity and tagline ‘Better business banking’, to position it as a ‘trusted partner to customers’.

Bench chief commercial officer, Gil Snir, said that Tyro was looking to challenge traditional business banking with a data-driven, technology-based approach to its marketing.