Buttrose to chair tablet publishing firm Reddo

Tim Burrowes

March 9, 2012 11:29

Magazine doyenne Ita Buttrose has been appointed chairman of a startup aimed at helping publishers turn their content into tablet apps.

Reddo Media Services will offer print publishers the ability to effectively outsource production of tablet editions.

The company is the brainchild of former CBS Interactive commercial director Troy Martin and Shane Mitchell, who has stepped aside as MD of content company HS3 to focus on Reddo.

Mitchell is CEO while Martin is chief operating officer. HS3’s commercial director Andy Corlett has stepped up as MD following Mitchell’s move.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

2 COMMENTS

Marque 9 Mar 12

Excellent!
This is what we need. More Australians innovating in the continually evolving digital world.
Kudos to Troy and Shane for recognising a need, backing themselves, and working their asses off to make it happen.
Well done boys.

User ID not verified.

Andrew Bolt & Gina Rinehart's Love Child 9 Mar 12

That’s a lot of “C” level executives in an office of four people!

User ID not verified.