Buzz kill: CEOs, execs choose their words and phrases to ditch in 2022
Some words and phrases do go in and out of fashion – thankfully most useless terms find their way out of conference rooms and into the basement skip by close of business. Mumbrella’s Andrew Banks looks at which terms are likely to get the flick in 2022.
We’ve seen our fair share of COVID-19 variants in 2021, but just like a stubborn strain that refuses to move along, the media, marketing and advertising industries continue to be plagued with annoying and redundant buzzwords.
Mumbrella asked a host of CEOs and executives across a variety of marketing and media industries to tell us their least favourite words and phrases they hear all the time around the traps and wish could be decommissioned in 2022. How many do you recognise and agree with?

Luke Brown