BuzzFeed appoints Simon Crerar as its Australian editor

US-based viral content site BuzzFeed has hired Simon Crerar as its Australian Editor, Mumbrella can reveal.

Crerar is currently the visual story editor for News Corp Australia and will be responsible for building BuzzFeed’s existing Australian audience with more local content.

“Australia — with its humour and beauty and sense of the absurd and love of the social web — is basically BuzzFeed nation already, and we’ve long valued our readers and community members down under, ” said Ben Smith, BuzzFeed’s editor-in-chief.

Buzzfeed’s move to Australia was first revealed, by Encore, in late May with the company saying it initially wanted to three editorial staff focused on catering to an Australian audience.