BVOD consumption grows 39% in 2020, adds 5% to linear TV audience

Zanda Wilson

February 25, 2021 3:04

More Australians were viewing television on broadcast video on demand (BVOD) services in 2020 than ever before, with BVOD consumption growing by 39% year on year.

In a report of insights into audience habits compiled from Virtual Australia (VOZ) top line test data – presented at the Future Of TV Advertising conference in Sydney on Thursday – it was found that Total TV (linear + BVOD) no reaches 2.4 million Australia every day.

BVOD now adds approximately 5% to the existing linear TV audience, and more in younger demos, with VOZ finding that 80% if Aussies have used a BVOD service in the past year.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.