BVOD spend improves while total TV revenue staggers in 2022: ThinkTV
The total Australian TV advertising market recorded $4.1 billion in revenue in the year ending December, resulting in a humble 1.2% increase compared to the prior year, according to figures released by ThinkTV.
This total TV figure includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes SBS. The market witnessed far greater growth at the end 2021, recording a 19.9% yearly increase.
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