BWM boss Paul Williams: buying out of Enero has given us a shot in the arm
Paul Williams: “After losing Telstra, people thought we’d never recover.”
The founding partner of BWM Paul Williams has said that the response from the industry to buying back the business from Enero has given the agency “a shot in the arm”.
The company that was started by Rob Belgiovane, Paul Williams and Jamie Mackay in 1996, and sold to Enero ten years later, bought the business back for $7.5m in August this year.
“People said that it showed that we were a confident lot, that we were backing ourselves again,” the agency’s group CEO told Mumbrella. “That gave us a shot in the arm – emotionally, a real sense of energy.”
And keep on scrapping you did. All the way. ‘Thanks’ says everyone around you.
Well done gents. Go the Aussie independents.
I’d like to address the original headline for this article which implied I suggested that I believe BMF were struggling. Mumbrella removed and corrected the error quickly, but many people may have seen the original prior to removal.
In fact this isn’t my belief at all, I believe them to be doing well, and as one of the non multi agency brands I rate them very highly.
Moreover, BMF and BWM have always been proud of being successful independent agencies, and as such always mutually supportive.
I continue to wish Jeremy and his team well, and every success.
Paul
22 million in revenue but 100 million in new business wins over the last 18 months. which is it Paul?