BWM confirmed as lead agency for Kmart
Ad agency Belgiovane Williams Mackay has been confirmed as lead creative agency for Kmart after a pitch against incumbent Sapient Nitro.
The business goes to BWM’s Melbourne office. The agency was initially appointed to manage the creative for Kmart’s customer engagement program in March this year but will now take on the entire creative account with a new campaign already in production.
BWM Melbourne’s MD Hugh Nairn said: “We are thrilled to be working with such an iconic retail brand as Kmart. We have been working alongside the Kmart team for a number of months on a project that will be launched during winter and we believe it will get great results.
“We are looking forward to bringing some big ideas to the table as we move forward.”
A brand that shares similar values to BWM.
This will be a match made in heaven.
Agree AdGrunt. Forward thinking, hard working and creative.
As far as cliche cricket goes, this guy Hugh is smacking them to the boundary. It’s the 20-20 of advertising jargon!
BWM Melbourne’s MD Hugh Nairn said: “We are thrilled to be working with such an iconic retail brand as Kmart. We have been working alongside the Kmart team for a number of months on a project that will be launched during winter and we believe it will get great results.
“We are looking forward to bringing some big ideas to the table as we move forward.”