BWM Dentsu appointed to Citipower and Powercor account

BWM Dentsu Group has been appointed to consolidate all marketing and communication activity for major Victorian electricity distribution networks, Citipower and Powercor.

Citipower and Powercor are responsible for distributing electricity to 1.1 million residential and commercial customers across 60% of Victoria. The account will involve all internal and external marketing communications and media planning.