BWM Isobar wins NIB from Saatchi & Saatchi, launches campaign
NIB has released its first work with Dentsu’s BWM Isobar after the agency won the creative account following a competitive pitch.
The incumbent for the account was Publicis’ Saatchi & Saatchi, who had held the account since 2013.
The campaign launches the new communication platform ‘Health First’, set to the Public Enemy track ‘Harder Than You Think’.
Is it just me or this looks identical to Origin’s brand ad from last year?
Interested to see how this rolls out.