BWM launches new consumer/social PR agency called Pop

February 10, 2014 12:07

Independent communications group BWM is to launch a new consumer focused social public relations agency called Pop, Mumbrella can reveal.

The agency, which launches today, is to be headed by Ashley Douglas and will start with a team of eight. “The way we are defining ourselves is social, PR and brand activation,” Douglas told Mumbrella.

“The reason BWM wants to focus on consumer is that we have traditionally had Cox Inall Communications which was consumer and corporate (public relations) but there has been a real push in terms of client need for us to set up a consumer focused unit.”

Douglas said she did not believe the new agency would cannibalise business from Cox Inall or sister digital agency Sputnik.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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