BWM Melbourne looks to UK direct agency for new MD

After a six month search, BWM Melbourne has replaced managing director Hugh Nairn, who left in August last year to join Big Red, with the boss of a digital and direct agency in the UK.

Carl Ratcliff, who was executive planning director at Elvis Communications, a direct and digital agency owned by the Cossette Group, joins the Photon-owned agency on April 16.

Before Elvis, he held senior planning roles at Lowe and TBWA London. Clients he has worked with include Waitrose, Sky, Sony Playstation and Cadbury Schweppes.

Ratcliff will helm the agency of 30, with clients including Kmart, GE Money and Simplot brands Leggo’s, I&J, Edgell and Birds Eye.