BWM’s Megan Hales promoted to national planning director

Following the departure of planning director Matt Robinson to digital start-up AnalogFolk, revealed by Mumbrella today, BWM has promoted Megan Hales to national planning director.

Hales joined BWM from The Campaign Palace in August, to a newly created role of national head of digital strategy and planning.

Her promotion sees her role expanded to cover non-traditional media as well, and across the Sydney and Melbourne offices.

Hales’ career to date includes stints at Saatchi & Saatchi in Sydney, as head of digital strategy/senior brand planner, HDM Total Communications Agency, Abbot Mead Vickers BBDO and Joshua.