BWS launches media platform, Cool Room, via Carat

Darcy Song

September 8, 2022 4:14

Carat has launched BWS’ new media platform, The BWS Cool Room, in a multi-channel media campaign with Dentsu’s content and partnerships team.

The campaign runs over the next three months, with an activation component supported by audio, online video, social, content and OOH.

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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Brendan Donnelly BWS BWS Cool Room Carat Christian Fox Dentsu M&C Saatchi Scott Davidson

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