BWS refreshes brand platform via M&C Saatchi and Carat

Kalila Welch

May 4, 2023 9:43

Australian bottle shop chain, BWS, has launched a new brand platform via M&C Saatchi and Carat.

The new platform, ‘Refreshingly BWS’, continues the brands challenge to bottle shop conventions.

The work targets Gen Z and young millennial consumers who, according to research from Precision and M&C Saatchi, feel intimidated by the unwritten rules around the drink-buying experience.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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