By banning fuel-only cars, Volvo has future-proofed its ‘safety first’ strategy
Brand strategy director Brent Heatley argues that Volvo’s decision to ditch fossil fuel-only SUVs is about a brand staying true to its core values, while maintaining its personality.
By this time next year, Volvo will officially be out of the petrol/diesel-only car business. All Volvo SUVs will be electrified – either fully electric or hybrid.
Far from a brand renaissance, I reckon such a courageous, sector-leading move is Volvo just giving us more of the same.
With its long history of innovation of passenger car safety and protection – world firsts in seatbelts, side airbags and rollover protection – Volvo’s heart has always been in the right place.
mumbo jumbo, never did describe how this power plant choice (nearly all makers are doing hybrids now) future proofs anything
Where in this piece does the author demonstrate a clear link between all electric and safety first brand strategy? I must be missing it.