BYD Australia calls media pitch
BYD has rapidly gained ground in the Australian EV market
Chinese automotive giant BYD has put its Australian media planning and buying account up for pitch, following its recent crowning as the world’s largest electric carmaker.
The review comes two years after BYD appointed independent media agency Yango to support its expansion in Australia, after launching its Atto 3 small SUV locally in 2022.
Mumbrella understands BYD initially attempted to run the pitch late last year, inviting agencies to register online, but later paused the process. The call for submissions was reissued earlier this month.
