Cadbury continues to push Marvellous Creations brand with new TV slot

Cadbury has launched a new $3million marketing campaign as it continues to develop its Marvellous Creations brand in collaboration with Saatchi and Saatchi Sydney.

The push is being led by a 15-second TV slot, out of home advertising and in-store activity with three new “carnival-themed” Marvellous Creations flavours at the heart of the campaign.

The TV ads will run until the end of the year with out-of-home active until October.

https://www.youtube.com/watch?v=zPWCQDa7k7g&list=UUlWmr-wuG77sCNIAGswXCug